Marketing 4.0 [recurso eletrônico] / Philip Kotler, Hermawan. Kartajaya, Iwan Setiawan; tradução de Ivo Korytowski. Rio de. Janeiro: Sextante, 2017.
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WEBFFIRS 10/25/2016 16:36:22 Page iv Marketing 4.0 puts a new scholarship stake in the ground and will be the starting point and an invaluable resource for everyone trying to invent and understand the digital and mobile future.” — Howard Tullman, CEO, Chicagoland Entrepreneurial Center/1871 “The Internet and IT radically change marketing. This book is the eye-opener for Marketing 4.0 PDF Summary - Philip Kotler | 12min Blog Jan 08, 2017 · Marketing 4.0 is an approach that combines online and offline interactions between businesses and customers. Digital interaction alone is no longer sufficient in this new digital economy. In fact, in an increasingly online world, offline interactions can represent a great competitive advantage. Marketing 4.0 is also a mixture of style and content. Marketing 4.0 by Philip Kotler - 12min Marketing 4.0 is now available in the 12min! The microbook based on Marketing 4.0 is already available on 12min. Leave your email and you will receive a invitation to download the 12min app. Our app is available for iPhone and Android and in it you will find all our microbooks in text and audio. By registering, you get 3 days of unlimited access!
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Nov 09, 2016 · Digital Marketing 4.0 Innovation Workshop 41. Our Marketing Challenge Let’s deliver better results by thinking 4.0 1. Think about a data driven marketing approach and user-centric positioning 2. Make it a smart solution to attract customers …
